Tag Archives: ESPN

SportsCenter: The Media Commodity

By: Tom Malone Then and Now In 1979, SportsCenter aired on the soon-to-be worldwide sports journalism juggernaut, ESPN. According to Those Guys Have All the Fun by James Andrew Miller and Tom Shales, “An estimated 30,000 viewers saw that first … Continue reading

Posted in Oregon Ducks, Sports Public Relations | Tagged , , , , , | Leave a comment

ESPN: The Media Corporation

By: Tom Malone SportsCenter‘s controlling corporation, ESPN, rules sports media, sports journalism, and the modern culture that arises from anything sports-related. ESPN, Inc. functions as its own corporation, though it’s controlled by a corporate parent that aims to keep its … Continue reading

Posted in Sports Public Relations | Tagged , , , , | Leave a comment

Sports Journalism: Who Runs It?

By: Tom Malone Sports journalism: the practice and profession of writing about sporting events and athletes for periodicals. Third-grade boys, college students, and old men live and die by the information and opinions produced by on-air experts. Sports and politics … Continue reading

Posted in Sports Public Relations | Tagged , , , , , , | Leave a comment

History of Sports Media

By: Tom Malone Sports media as we know has not always existed. Modern-day sports journalism evolved with American social trends and profit-hungry businesspeople that changed the shape of news in general. Early History Before William Porter’s Spirit of the Times … Continue reading

Posted in Sports Public Relations | Tagged , , , , , , , | 4 Comments