Category Archives: Oregon Ducks

SportsCenter: The Media Commodity

By: Tom Malone Then and Now In 1979, SportsCenter aired on the soon-to-be worldwide sports journalism juggernaut, ESPN. According to Those Guys Have All the Fun by James Andrew Miller and Tom Shales, “An estimated 30,000 viewers saw that first … Continue reading

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Conference Shifting in NCAA Football Creates New Opportunities for Sports Public Relations Practitioners

By: Tom Malone In the last two years, NCAA football has seen a drastic change in conference make-ups. The Pac 10 added Utah and Colorado, shifting its name to the Pac 12. With the addition of Nebraska, the Big 10 … Continue reading

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Rebounding from Violence on the Field

By: Tom Malone With the rise of instantaneous updates and investigative reporting in sports media, audiences see everything. Instant replay camera angles increase season by season. Through this, we see each play from a variety of viewpoints, allowing us to … Continue reading

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Social Media Reacts to Chip Kelly’s Tampa Bay Buccaneers Rumors

By: Tom Malone Social Media Erupts Sunday night, my Twitter feed exploded with reports surrounding University of Oregon head football coach Chip Kelly’s potential move to the Tampa Bay Buccaneers head coaching position. According to ESPN.com, he held secret meetings … Continue reading

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