Category Archives: NBA

NBA Dunk Contest Replaces Judges with Social Media

By: Tom Malone The annual NBA All-Star Weekend commenced on Sunday with a West victory over the East, following the always highly-anticipated Dunk Contest. The Utah Jazz’s Jeremy Evans took home the trophy and a year’s worth of slam dunk … Continue reading

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Jeremy Lin Boosts New York Knicks’ Image and Harvard’s Athletic Department Prowess

By: Tom Malone Three weeks ago, no one knew about Jeremy Lin. As a leader on Harvard’s basketball team two years ago, he received no publicity through SportsCenter or Sports Illustrated. If any National Basketball Association fan picked him for … Continue reading

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NBA Fit Campaign Proves Successful for League’s Image Boost

By: Tom Malone Recently, the National Basketball Association increased promotion of its Fit program that encourages kids, adults, and families to boost physical fitness and increase healthy choices. The program serves as the health and activity portion of the NBA … Continue reading

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Professional Athletes Utilize Social Media to Build a Personal Brand

By: Tom Malone A few years ago, a professional athlete received sponsorships and endorsement deals for their in-game performance. Off-the-field actions played a significant role in an athlete’s personal brand as well. Team and league public relations strategists (and personal … Continue reading

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