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By: Tom Malone The annual NBA All-Star Weekend commenced on Sunday with a West victory over the East, following the always highly-anticipated Dunk Contest. The Utah Jazz’s Jeremy Evans took home the trophy and a year’s worth of slam dunk … Continue reading
By: Tom Malone Recently, the National Basketball Association increased promotion of its Fit program that encourages kids, adults, and families to boost physical fitness and increase healthy choices. The program serves as the health and activity portion of the NBA … Continue reading
By: Tom Malone A few years ago, a professional athlete received sponsorships and endorsement deals for their in-game performance. Off-the-field actions played a significant role in an athlete’s personal brand as well. Team and league public relations strategists (and personal … Continue reading