Category Archives: College Football

Conference Shifting in NCAA Football Creates New Opportunities for Sports Public Relations Practitioners

By: Tom Malone In the last two years, NCAA football has seen a drastic change in conference make-ups. The Pac 10 added Utah and Colorado, shifting its name to the Pac 12. With the addition of Nebraska, the Big 10 … Continue reading

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“The Fatal Backward Step” Analyzes Penn State’s Public Relations Fiasco

By: Tom Malone Why did Penn State’s Board of Trustees panic during the sexual abuse scandal that plagued the institution and football program earlier this year? An anonymous member of the Board admitted that the intense media pressure played a … Continue reading

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Rebounding from Violence on the Field

By: Tom Malone With the rise of instantaneous updates and investigative reporting in sports media, audiences see everything. Instant replay camera angles increase season by season. Through this, we see each play from a variety of viewpoints, allowing us to … Continue reading

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How Will Joe Paterno’s Legacy Unfold?

By: Tom Malone Legendary Penn State football coach Joe Paterno, 85, died of lung cancer complications Sunday morning. His career exemplified coaching with integrity and winning with honor. Unfortunately, a sex abuse scandal involving staff member Jerry Sandusky left a … Continue reading

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Social Media Reacts to Chip Kelly’s Tampa Bay Buccaneers Rumors

By: Tom Malone Social Media Erupts Sunday night, my Twitter feed exploded with reports surrounding University of Oregon head football coach Chip Kelly’s potential move to the Tampa Bay Buccaneers head coaching position. According to ESPN.com, he held secret meetings … Continue reading

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