Author Archives: Tom Malone

SportsCenter: The Media Commodity

By: Tom Malone Then and Now In 1979, SportsCenter aired on the soon-to-be worldwide sports journalism juggernaut, ESPN. According to Those Guys Have All the Fun by James Andrew Miller and Tom Shales, “An estimated 30,000 viewers saw that first … Continue reading

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ESPN: The Media Corporation

By: Tom Malone SportsCenter‘s controlling corporation, ESPN, rules sports media, sports journalism, and the modern culture that arises from anything sports-related. ESPN, Inc. functions as its own corporation, though it’s controlled by a corporate parent that aims to keep its … Continue reading

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Sports Journalism: Who Runs It?

By: Tom Malone Sports journalism: the practice and profession of writing about sporting events and athletes for periodicals. Third-grade boys, college students, and old men live and die by the information and opinions produced by on-air experts. Sports and politics … Continue reading

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History of Sports Media

By: Tom Malone Sports media as we know has not always existed. Modern-day sports journalism evolved with American social trends and profit-hungry businesspeople that changed the shape of news in general. Early History Before William Porter’s Spirit of the Times … Continue reading

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How Do Soccer Clubs Battle Racism?

By: Tom Malone After last week’s devastating 4-0 loss, a group of FC Kaiserslautern fans gave Nazi salutes to an Israeli team member, sparking controversy across the German and global soccer communities. The salute occurred during practice by a ten … Continue reading

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NBA Dunk Contest Replaces Judges with Social Media

By: Tom Malone The annual NBA All-Star Weekend commenced on Sunday with a West victory over the East, following the always highly-anticipated Dunk Contest. The Utah Jazz’s Jeremy Evans took home the trophy and a year’s worth of slam dunk … Continue reading

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“Manning to Miami” Billboard Puts Trading Power in Fans’ Hands

By: Tom Malone A few days ago, Miami Dolphins fans constructed a billboard advertisement with Indianapolis Colts quarterback Peyton Manning in a Dolphins uniform with a headline that read “Manning to Miami”. The billboard publicizes ManningToMiami.com, a fan website encouraging … Continue reading

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