By: Tom Malone
The annual NBA All-Star Weekend commenced on Sunday with a West victory over the East, following the always highly-anticipated Dunk Contest. The Utah Jazz’s Jeremy Evans took home the trophy and a year’s worth of slam dunk bragging rights.
In past Dunk Contests, former players, coaches, and Dunk Contest champions sat in the judges’ chairs, ranking each dunk and determining the champion. Not this year!
The NBA decided to utilize the rising social media giant to crown the winner. Dunk Contest viewers and fans sent scores and votes through Twitter and website-voting, leaving former judges’ professional experience in the dust. The casual fan decided the fate of the next “Royal Airness.”
What a public relations idea by the NBA! Utilizing the power of social media to actively engage fans promoted every aspect of NBA All-Star Weekend and drew more fans through the use of technology.
Fans felt as if they participated in something bigger than simply watching their favorite dunks. They crowned the champion. Victory: NBA public relations squad.