Monthly Archives: February 2012

NBA Dunk Contest Replaces Judges with Social Media

By: Tom Malone The annual NBA All-Star Weekend commenced on Sunday with a West victory over the East, following the always highly-anticipated Dunk Contest. The Utah Jazz’s Jeremy Evans took home the trophy and a year’s worth of slam dunk … Continue reading

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“Manning to Miami” Billboard Puts Trading Power in Fans’ Hands

By: Tom Malone A few days ago, Miami Dolphins fans constructed a billboard advertisement with Indianapolis Colts quarterback Peyton Manning in a Dolphins uniform with a headline that read “Manning to Miami”. The billboard publicizes ManningToMiami.com, a fan website encouraging … Continue reading

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Jeremy Lin Boosts New York Knicks’ Image and Harvard’s Athletic Department Prowess

By: Tom Malone Three weeks ago, no one knew about Jeremy Lin. As a leader on Harvard’s basketball team two years ago, he received no publicity through SportsCenter or Sports Illustrated. If any National Basketball Association fan picked him for … Continue reading

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Conference Shifting in NCAA Football Creates New Opportunities for Sports Public Relations Practitioners

By: Tom Malone In the last two years, NCAA football has seen a drastic change in conference make-ups. The Pac 10 added Utah and Colorado, shifting its name to the Pac 12. With the addition of Nebraska, the Big 10 … Continue reading

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“The Fatal Backward Step” Analyzes Penn State’s Public Relations Fiasco

By: Tom Malone Why did Penn State’s Board of Trustees panic during the sexual abuse scandal that plagued the institution and football program earlier this year? An anonymous member of the Board admitted that the intense media pressure played a … Continue reading

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NBA Fit Campaign Proves Successful for League’s Image Boost

By: Tom Malone Recently, the National Basketball Association increased promotion of its Fit program that encourages kids, adults, and families to boost physical fitness and increase healthy choices. The program serves as the health and activity portion of the NBA … Continue reading

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Egyptian Football Riot Leaves 73 Dead and a Country Scrambling for Redemption

By: Tom Malone Last week, an Egyptian soccer rivalry game in Port Said ended with a violent riot that killed 73 people and injured more than 1,000 fans. Rioters chased opposing players and fought rival fans in a disturbing display … Continue reading

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