Monthly Archives: January 2012

Brazil Invades Flavelas before 2014 World Cup

By: Tom Malone In preparation for the 2014 World Cup and 2016 Summer Olympics, Rio de Janeiro city officials occupied slums to enforce crime this summer. Police forces have raided these flavelas prior to and since these frequent summer raids. … Continue reading

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Rebounding from Violence on the Field

By: Tom Malone With the rise of instantaneous updates and investigative reporting in sports media, audiences see everything. Instant replay camera angles increase season by season. Through this, we see each play from a variety of viewpoints, allowing us to … Continue reading

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Professional Athletes Utilize Social Media to Build a Personal Brand

By: Tom Malone A few years ago, a professional athlete received sponsorships and endorsement deals for their in-game performance. Off-the-field actions played a significant role in an athlete’s personal brand as well. Team and league public relations strategists (and personal … Continue reading

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How Will Joe Paterno’s Legacy Unfold?

By: Tom Malone Legendary Penn State football coach Joe Paterno, 85, died of lung cancer complications Sunday morning. His career exemplified coaching with integrity and winning with honor. Unfortunately, a sex abuse scandal involving staff member Jerry Sandusky left a … Continue reading

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Social Media Reacts to Chip Kelly’s Tampa Bay Buccaneers Rumors

By: Tom Malone Social Media Erupts Sunday night, my Twitter feed exploded with reports surrounding University of Oregon head football coach Chip Kelly’s potential move to the Tampa Bay Buccaneers head coaching position. According to ESPN.com, he held secret meetings … Continue reading

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Here We Go!

By: Tom Malone Welcome to my blog! I created this blog for a journalism class in order to explore and convey the connection between the sports world and the public relations industry. I played sports throughout my life, focusing mainly … Continue reading

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